CHALLENGE
Following the hype and craze of the Popeyes Chicken Sandwich, get consumers to keep coming back.
INSIGHT
People always remember special, monumental moments in their lives.
IDEA
The day you tried a Popeye’s Chicken Sandwich is the best day of your life. (Not all those other cliché conventional moments).
ART DIRECTOR Katie Sun (Me)
COPYWRITER Courtney Wong
On the eve of the six month anniversary of every customer’s first Popeyes Chicken Sandwich, Popeyes will send out a promotional text for each individual to redeem a free side with their next purchase.
